Alejandro's CV
Alejandro Bru García
Strategic Partnerships B2B MENA | Business Development
Profile summary
Strategic executive with 20 years shaping MENA and GCC business development, strategic partnerships, and international trade outcomes. Known for cultivating high-level institutional relationships, steering regional operations, and leading commercial strategy frameworks. Committed to driving growth through stakeholder management, contract negotiations, and cross-cultural team leadership.
Career highlights
MENA Strategic Partnerships: Cultivates and manages institutional and corporate partnerships in the MENA region, focusing on lead generation and commercial strategy frameworks.
Regional Executive Management: Managed yearly budgets for Doha operations and negotiated contracts up to four million dollars, including technical and legal structuring.
International Trade Representation: Headed the Trade and Investment Agency of Flanders, coordinating trade missions and surveying market intelligence for companies.
Project Coordination and Development: Coordinated framework program proposals and represented regional interests in the European Commission for research and development funding.
Key skills
Professional experience
Shaped corporate partnership strategy across the MENA region, steering institutional relations with entities such as OPEC and Qatar Energy. Defined the long-term commercial framework and directed key account management operations, alongside managing high-level outreach at industry forums.
- Manages lead generation pipelines across the MENA region with specific focus on GCC countries.
- Designs long-term commercial strategy frameworks for enterprise accounts.
- Coordinates outreach activities spanning key events and international forums.
- Cultivates high-level institutional and corporate partnerships.
Defined strategic advisory direction, steering client engagements across GCC markets. Counseled international organizations in environment, energy, telecommunications, and food and beverage sectors on business development.
- Represented clients during public and private stakeholder management activities across multiple industries.
- Executed specialized sales consultancy services tailored to the requirements of diversified international companies in Qatar.
Steered regional strategy alongside the Board of Directors, directing an overseas team of 8 personnel. Guided Doha operations through budget oversight, stakeholder engagement across public and private sectors, and project execution with C-level executives and officials.
- Negotiated contracts valued up to USD4M by structuring technical, financial, and legal terms.
- Secured revenue streams to guarantee project viability while managing the yearly budget for Doha operations.
Directed regional business development scope in close coordination with the CEO office, aligning technical and commercial project requirements to establish new partnerships and resolve operational challenges.
- Organized and chaired conferences, workshops, and missions managing up to 150 participants.
- Integrated client needs into technical and commercial project proposals.
- Resolved project management and operational issues in technical projects.
- Surveyed, assessed, and interpreted market intelligence for Flemish companies in sustainable agriculture, traffic management, construction, and infrastructure.
- Monitored and pursued investment opportunities and leads in the energy sector.
- Conducted market research and directed business development campaigns to promote Spanish enterprises in Qatar.
- Arranged official trade delegations and missions focused on infrastructure, utilities, and engineering sectors.
- Coordinated 7th Framework Program proposals drafting and submission.
- Represented the Region of Murcia in the European Commission for project PLACES, aiming to fund R and D in EU regions.
- Participated in investor pitches and funding rounds including the Cedars-Sinai Accelerator.
- Created a diverse portfolio of public sector clients, including the University of Edinburgh, University of Murcia, and Regional Government of Murcia.
- Secured private sector clients across the tourism industry by managing client communications and delivering translation projects.
Education
- MBA on International Trade – 5th of 250 students
- Advanced Course of Arabic for Foreigners – Outstanding
- Master on Editorial Translation – 9,1/10
- BA Translation and Interpretation (English-Arabic) – 8.29/10
- Erasmus exchange – 9.5/10
Languages
Spanish · Native